User Research and Customer Satisfaction Surveys

User Research and Customer Satisfaction Surveys

At Silverlining Research, we help organisations gain in-depth insight into their users’ experiences, needs, and behaviour. A user research study provides a solid foundation for understanding customer satisfaction, identifying improvement areas, and making data-driven decisions based on real user insights.

We conduct both user research and customer satisfaction surveys, analysing how products, services, and user journeys are experienced in practice. In addition, we uncover patterns in user and consumer behaviour to provide a deeper understanding of what drives decisions, preferences, and expectations.

We offer:

  • Customer satisfaction surveys (CSAT): Measurement of satisfaction across products, services, and customer journeys, including identification of strengths and improvement areas
  • Consumer behaviour analysis: Insight into how users make decisions, what influences their choices, and which needs and expectations shape behaviour
  • Survey design and questionnaire development: Creation of targeted, high-quality survey questions to ensure valid data and actionable insights
  • User segmentation: Grouping users based on behaviour, needs, or attitudes to enable more precise targeting and strategy development

Our user research is based on robust data from relevant target audiences and can be conducted through online surveys, in-person interviews, telephone research, or mixed-method approaches. Results are delivered through clear reports or interactive dashboards, ensuring a strong and actionable decision-making foundation.

With user research from Silverlining Research, you gain a deeper understanding of your users, their satisfaction, and their behaviour, enabling you to develop solutions and initiatives that better match their needs.

Contact us about user research

If you want better insight into your users or need a customer satisfaction survey, contact us to learn more.
Phone: +45 61 46 14 66
Email: info@silverliningresearch.com

Clients for whom we have conducted user surveys

Cases in which we have conducted user surveys

Travel & Tourism

Evaluation of the West Coast APP

Insights into the user experience of the VESTKYSTEN app to guide its further development.

The Public Sector

Satisfaction and experiences with using the libraries and citizen services in Aarhus Municipality

Insights into citizens’ satisfaction and experience of citizen services and libraries in Aarhus Municipality following the construction of Dokk1 and renovations of libraries throughout the municipality.

Aviation & Mobility

Test of new seating design for Brussels Airport

Insights into passengers’ seating preferences around gates at Brussels Airport (BRU).