Awareness and Reputation
Awareness and Reputation
At Silverlining Research, we help you understand your brand and its position in the market. Awareness and reputation analyses provide insights into your brand’s recognition, public perception, and competitive standing. Our analyses equip you with the tools to enhance your visibility, reputation, and competitiveness.
We offer:
- Unaided and aided awareness measurement: Mapping how well your brand is known both spontaneously and when prompted.
- Reputation analysis: Measuring how your brand is perceived in terms of quality, price, credibility, and other key parameters.
- Competitor awareness comparison: Assessing your market position relative to competitors.
- Driver analysis: Identifying the most influential factors impacting your reputation.
Our analyses are based on valid data from representative target groups and can be conducted via telephone, digital platforms, or mixed methods. We present results in clear reports or dashboards, enabling you to quickly act on the insights.
With an awareness and reputation analysis from Silverlining Research, you can strengthen your market strategy and make informed decisions for your brand and communication.
Clients we have conducted Awareness and Reputation for
Cases where we have used Awareness and Reputation
Knowledge and Brand Analysis for the Municipality of Skive
Insights into how communication and development initiatives impact the reputation and awareness of Skive Municipality.
Cruise Tourism for Wonderful Copenhagen
Insights into cruise customer behavior, preferences, awareness of chosen destinations, and future expectations.
FLEXA awareness analysis in collaboration with Creative ZOO
Insight into consumers’ aided and unaided awareness of FLEXA, the connotations consumers associate with FLEXA, and where they seek inspiration when purchasing children’s furniture.
