Target Audience Analyses
Target Audience Analyses at Silverlining Research
At Silverlining Research, we help you identify and understand your target audiences. Our analyses provide insights into who your core customers are, what drives their decisions, and how best to reach them. With a thorough and targeted analysis, you gain a strong foundation for tailoring your products, communication, and strategies.
We offer:
- Mapping of target audiences: Analysis of purchase frequency, volume, and decision criteria.
- Segmentation within target audiences: Identifying subgroups with specific needs or potential.
- Churn analyses: Understanding why customers leave and how to prevent it.
- Purchase behavior analyses: Mapping customer journeys and decision-making processes.
Our approach is based on representative samples and precisely formulated questions, delivering valid and actionable insights. We provide clear and accessible analyses that can be quickly implemented into your strategic work.
With Silverlining Research as your partner, you can focus your efforts on the customers who create the most value and develop tailored solutions to strengthen your market position.
Clients we have conducted Target Audience Analyses for
Cases where we have used Target Audience Analyses
Price sensitivity analysis among Aros’ target audience
Insights into the price sensitivity of potential visitors from South and Central Jutland, aimed at informing the development of a pricing strategy.
Target group analysis for Danish Export Association
Insights into the challenges encountered by Danish export companies, aimed at developing strategies to support and enhance the industry.
Moesgaard Museum – Potential and Target Group Analysis for a New Experience Center in Aarhus
Insight into the potential and target audience for “The World of the Vikings,” a new central experience center that is in the planning stages at Moesgaard Museum (MOMU).
