We believe the most effective way to showcase our work is by sharing examples of the projects we’ve undertaken for our clients
Below, we’ve sampled a selection of client cases that span various expertise areas and approaches. Click on each of the areas to filter the cases based on your area of interest.
The 2025 Tourism Survey for VisitDenmark
Personas & Guest Segmentation in Budapest airport
Personas & Guest Segmentation in dubai airport
Passenger insights and defining personas for Vienna airport
The Value of Culture for the 6-City Collaboration 2024
The municipalities in the 6-city collaboration, which includes Copenhagen, Aarhus, Odense, Aalborg, Esbjerg, and Randers, have entered into a partnership with Silverlining Research to estimate the overall value of the culture and leisure sector for both citizens and society.
Danish Coast- and Nature Tourism – a Study about Sustainability in Denmark and Germany
Insights into Germans’ knowledge of Denmark as a holiday destination and the trends that are emerging for more sustainable holidays.
Naturkraft – Customer Insights and Product Development
Insights into guest experiences and needs, laying the groundwork for systematic efforts in product development and enhancing the customer journey.
Passenger Insights for Phoenix Sky Harbor International Airport
Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.
Study of ex-pats in Aarhus Municipality
Insights into the characteristics of international migrants in Aarhus, including their preferences and experiences of living and working in the city.
Research on Sexism in the Cultural and Associational Life in Aarhus
Insight into the extent of sexism in Aarhus’ cultural and organisational life and suggestions for initiatives to create safer environments.
Passenger Insights for Abu Dhabi Airport
Continuous collection, processing and reporting of passenger and commercial activity data to improve performance.
Insightful Revelations: Passenger Trends at Budapest Airport
Continuous collection, analysis and reporting of passenger data and commercial insights to optimize performance.
Customer and Stakeholder Analysis for Port of Frederikshavn
Insights into customer and stakeholder attitudes, laying the groundwork for enhanced interaction among key actors and strategic planning.
Knowledge and Brand Analysis for the Municipality of Skive
Insights into how communication and development initiatives impact the reputation and awareness of Skive Municipality.
Evaluation of Maltfabrikken
Insights into visitors’ awareness and experiences at the Malt Factory, along with its economic influence on the local community.
Copenhagen as an Outdoor Destination
Insight into what experiences locals and potential visitors find attractive in Copenhagen.
Cruise Tourism for Wonderful Copenhagen
Insights into cruise customer behavior, preferences, awareness of chosen destinations, and future expectations.
Price sensitivity analysis among Aros’ target audience
Insights into the price sensitivity of potential visitors from South and Central Jutland, aimed at informing the development of a pricing strategy.
User satisfaction surveys among parents of children at Aarhus International School
Insights into parents’ satisfaction with teaching methods, pedagogical approaches, and COVID-19 management at Aarhus International School (AIS).
Gaining a Deeper Understanding: Passenger Insights for Brussels Airport
Systematic collection, analysis and reporting of passenger and commercial data to optimize organisational performance.
Gaining a Deeper Understanding: Passenger Insights for Changi Airport
Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.
Enhancing the Traveler Experience: Discovering Passenger Insights at Copenhagen Airport
Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.
Target group analysis for Danish Export Association
Insights into the challenges encountered by Danish export companies, aimed at developing strategies to support and enhance the industry.
Study of visitors to the North Sea
Insights into German preferences for advertising materials, aimed at enhancing and refining the marketing of North Sea cultural destinations.
Evaluation of the West Coast APP
Insights into the user experience of the VESTKYSTEN app to guide its further development.
Unlocking Actionable Insights: Empowering Dubai Airport’s Success
Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.
Understanding the market for car sharing and car subscription in the UAE
Insight into consumer behaviour related to car subscriptions and car sharing in order to develop a sales and marketing strategy.
Exploring travel attitudes and expectations for the European Travel Commission
Insights into the behavioral changes of tourists as a result of the corona pandemic, with the ambition to strengthen the ability of tourist destinations to meet the needs of travelers.
Market analysis for Folkeuniversitetet in Aarhus and Emdrup
Insights into Folkeuniversitetet’s user experiences and market image for future marketing and programme development.
Exploring the process of attaining financial and non-financial sponsorships for ILMI museum of science in Riyadh
Insights into identifying potential sponsors for the Ilmi Museum of Science, along with the development of customized sponsorship packages tailored to each potential sponsor’s unique incentives.
Music City Aarhus 2022 – The value of music for the citizens of Aarhus
Insight into knowledge of and participation in music events in Aarhus and the importance of music for well-being in the city.
Positioning analysis of current and potential guests for Musikhuset Aarhus
Insights into guests’ experiences and opinions of Musikhuset Aarhus’ offerings and image, aimed at informing future development strategies.
Assessment of Business Tourism
Insights into the drivers and barriers to planning and organizing international congresses in Aarhus.
The Ocean Race Stopover Aarhus 2023
Insight into the impact, participation, awareness, and attitudes towards The Ocean Race Aarhus 2023, both before, during, and after the event.
Satisfaction and experiences with using the libraries and citizen services in Aarhus Municipality
Insights into citizens’ satisfaction and experience of citizen services and libraries in Aarhus Municipality following the construction of Dokk1 and renovations of libraries throughout the municipality.
Qualitative evaluation of StartVækst Aarhus – Local Business Support
Insight into user assessment of the local business support provided by Erhvervshus Midtjylland.
Study of student’s experiences with student life in Aarhus Municipality
Insight into the well-being, security, city life, transportation, housing, and job opportunities for students in Aarhus.
New Initiatives to Improve Passenger Experience at Berlin Brandenburg Airport
Ongoing collection, analysis, and reporting of passenger and commercial insights with the goal of performance optimisation.
FLEXA awareness analysis in collaboration with Creative ZOO
Insight into consumers’ aided and unaided awareness of FLEXA, the connotations consumers associate with FLEXA, and where they seek inspiration when purchasing children’s furniture.
Evaluation of the business climate in The Municipality of Aarhus
Insight into the business community’s views on topics such as urban development, green transition, and current needs to evaluate the municipal’s business policy efforts in 2023.
Evaluation of Syddjurs Municipality’s Business Unit 2023-2025
Insight into the Business Unit of Syddjurs Municipality’s contribution to the local business community.
Moesgaard Museum – Potential and Target Group Analysis for a New Experience Center in Aarhus
Insight into the potential and target audience for “The World of the Vikings,” a new central experience center that is in the planning stages at Moesgaard Museum (MOMU).
Test of new seating design for Brussels Airport
Insights into passengers’ seating preferences around gates at Brussels Airport (BRU).
Groundhandling Survey for Billund Airport
Gaining insight into airlines’ satisfaction with groundhandling services at Billund Airport (BLL).
Insightful Evaluation Enhances Abu Dhabi Shopping Seasons
Gaining insights into the success of marketing efforts, shopper satisfaction and shopping behavior in Abu Dhabi
Recruitment for in-depth interviews regarding the purchase of electric cars
Recruitment of interview participants to gather valuable customer insights, specifically regarding perceptions and considerations related to electric cars.
Audience evaluation of ‘ANBRAGT‘ for Teater Svalegangen and Børns Vilkår
Silverlining Research is conducting an audience evaluation to assess whether the play ‘ANBRAGT’ and the accompanying panel discussion succeed in creating insight and sparking debate about life in foster care.
Attitudes Towards Immigration in Denmark
Silverlining Research is collaborating with researchers from the University of Michigan on a major study about attitudes towards refugees.
Study of Tourist Information Services in Sønderborg Municipality
Sønderborg Municipality aims to attract more tourists; therefore, Silverlining Research is investigating tourists’ preferences, behavior, and attitudes towards tourist information and services in the summer of 2024.
Measurement of Campaign effectiveness
Silverlining Research conducts over 600 interviews in the spring of 2024 as part of a study for Singapore Changi Airport to assess the effectiveness of their Labour Day campaign.
Mapping of Customer Journey for Kattegatcentret
Kattegatcentret aims to gain deeper insights into its guests, their preferences, and experiences. Therefore, Silverlining Research is developing an online reporting system that provides insights into the guest journey based on the guests’ responses to surveys.
Alcohol Products in Denmark and Norway
Silverlining Research will conduct in-depth interviews in Denmark and Norway in the spring of 2024 with the aim of investigating Scandinavian drinking habits.
Measurement of the Potential of a New Wellness Facility at Singapore Changi Airport
With 512 interviews collected in spring 2024, Silverlining Research measures the potential for a new wellness center at Singapore Changi Airport.
Strategic Market Analysis of German Tourists for Zealand and the Islands
In the first half of 2024, Silverlining Research conducted a comprehensive study of the German tourist market for Zealand and the Islands on behalf of Strategic Market Alliance – Zealand (SMA-Z) to prepare for the upcoming Fehmarn connection, which is expected to attract more German tourists to the area.
