How we get from A to Z
We specialize in insights and tailor our solutions to fit your needs. We collect, process, and summarize data and opinions through a variety of methods. Silverlining Research offers all the latest methods and tools within research and insights.
Read more about our specific methods below.
Quantitative Methods
– Understanding the bigger picture
Quantitative methods are often preferred when companies and organizations want to get a generalizable picture of a particular target audience or a problem. At Silverlining, we are quantitative nerds – in the most positive sense of the word! And we have a lot of experience in applying the methods in different contexts.
We use numerous different methods to collect quantitative data, both offline and online. Data is often collected using Silverlining’s platform, but we also work with subcontractors to cover new markets. We have an extensive network of data collection experts we turn to from time to time.
- Desk Research
- Register-based Analysis and Statistics
- Personal Interviews (CAPI)
- Telephone Interviews (CATI)
- Online Interviews (CAWI)
- Paper-based Interviews (PAPI)
Silverlining uses a variety of analytical methods to transform the data into insights. We always apply the analytical approach best suited for the issue at hand, making everything from the simplest to the most complex methods relevant depending on the subject.
- Descriptive and Explorative Analysis
- Regressions Analysis
- Cluster analysis and Segmentation
- Factor Analysis
- Conjoint and Choice Analysis
- Path Analysis
Qualitative Methods
– Taking a closer look.
“No data without narrative, no narrative without data”. Qualitative analysis and insight constitute a powerful tool for uncovering the unknown and creating shared stories between, for example, customer and product.
The qualitative methods often help to uncover the “why” in a business question. We believe that strong qualitative analyses and insights can be essential elements in decision making. With these elements, we help our clients see things from their target audience’s perspective and develop a hypothesis about their motivation. Qualitative data, combined with quantitative data, often provides a much more comprehensive understanding of the problem. A mixed-methods approach is, therefore, often the most practical approach. We use the following qualitative methods, particularly:
- Personal In-depth Interviews
- Focus Groups and Participant Workshops
- Ethnographic Studies
- Observation and Walk-along Interviews
- Social Intelligence and Social Media Listening
- Exploratory Mobile Investigations
