Gaining insights into the success of marketing efforts, shopper satisfaction and shopping behavior in Abu Dhabi
The Private Sector
Insightful Evaluation Enhances Abu Dhabi Shopping Seasons
Background
Over the past couple of years in Abu Dhabi, there has been both an annual Winter Shopping Season and a Summer Shopping Season. These seasons, held in various malls, feature exclusive offerings and live entertainment.
Silverlining Research and Omnibus Marketing Research have completed evaluations for several shopping seasons in Abu Dhabi with the aim of gaining deeper insights into the success of marketing efforts, shopper satisfaction, and shopping behavior among the participants.
Method
Silverlining and Omnibus have evaluated these shopping seasons by examining various aspects, focusing on participants’ experiences and collecting data on-site at the malls. Typically, there have been around 1,000 respondents in these evaluations.
Results
The research results have provided valuable insights into shoppers’ awareness, satisfaction, and behavior during the shopping seasons.
These findings, along with the conclusions drawn from the reports, have contributed to further work and development of the shopping seasons. The aim is to increase awareness, meet shoppers’ demands, and create a great experience for all participants.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Kristian Budolfsen
Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
Culture & Attractions
The Socio-economic, Social, and Cultural Value of Kulturværftet
Where culture meets impact – uncover how Helsingør’s waterfront icon drives local pride and tourism
Travel & Tourism
Cruise Tourism for Wonderful Copenhagen
Insights into cruise customer behavior, preferences, awareness of chosen destinations, and future expectations.
The Private Sector
Understanding the market for car sharing and car subscription in the UAE
Insight into consumer behaviour related to car subscriptions and car sharing in order to develop a sales and marketing strategy.