Discover how Aarhus Festuge has gained new insights into visitors’ experiences, expectations, and needs.
Culture & Attractions
Assessment of the Value of Aarhus Festuge
Background
As Aarhus Festuge celebrates its 60th anniversary, the organization wanted a deeper understanding of how Aarhus residents experience the festival and what they hope for in the future.
The study aimed to highlight both the festival’s existing strengths that bring value to its visitors, and areas with potential for improvement or fresh ideas. It explored visitors’ satisfaction, their interest in new concepts and formats, and their overall experience of the festival’s content and relevance.
In this context, Silverlining Research carried out a value assessment that not only captured visitors’ overall impression but also provided Aarhus Festuge with clear insight to guide future decisions.
Method
With the aim of establishing a robust analytical foundation, Silverlining Research employed a combination of quantitative and qualitative methods. We conducted pre- and post-event surveys among Aarhus residents and festival visitors. This uncovered their wishes, expectations and experiences, making it possible to compare the anticipated and actual value of the festival.
In addition, we carried out face-to-face interviews with visitors during the festival. These provided deeper insight in specific experiences and preferences, complementing the overview obtained from the surveys. The combination ensured a broad and comprehensive data foundation.
Results
The results have provided Aarhus Festuge with valuable insights into visitors’ experiences and needs, which the festival can actively use to support its ongoing strategic work.
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Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
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