Passenger insights for Changi Airport

Gaining a Deeper Understanding: Passenger Insights for Changi Airport

Continuous collection, analysis and reporting of passenger and commercial insights with the goal of performance optimisation.

Background

From February 2023, Silverlining Research has the contract to collect passenger insights at Changi Airport (CAG).

Silverlining Research collects high-quality insights on passenger traffic behaviour and demographics at Changi Airport.

Method

The project involves more than 40,000 interviews collected by our local fieldwork team on site.

Impact

The insights will be used to determine passenger flight routes, passenger demographic profiles, passenger journey purpose, and passenger airline and airport selection.

The contract period runs from at least February 2023 to January 2024.

In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Kristian Budolfsen

Director & Partner
Silverlining Research
E-mail: kb@silverliningresearch.com
Mobile: +45 614 614 66

Terje Vammen

Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobil: +45 2986 1515

Discover more cases

Aviation & Mobility

Measurement of the Potential of a New Wellness Facility at Singapore Changi Airport

Singapore Changi Airport (CAG) have asked Silverlining Research to carry out a survey among travellers at Changi Airport to get insights into passengers’ attitudes, preferences and assess the level of interest in the potential additional of a wellness facility within Changi Airport Terminal 1.

Aviation & Mobility

Measurement of Campaign Effectiveness

Singapore Changi Airport have asked Silverlining Research to carry out a survey among Chinese travellers to understand the effectiveness of their Labour Day Campaign which ran from April 25th to May 26th. 2024.

Aviation & Mobility

Groundhandling Survey for Billund Airport

Silverlining Research has carried out a survey in 2019, 2022, and 2023 for Billund Airport (BLL) to measure the service level of BLL Groundhandling services.