Naturkraft – Customer Insights and Product Development
Insights into guest experiences and needs, laying the groundwork for systematic efforts in product development and enhancing the customer journey.
Background
Silverlining Research and Kvistgaard+HIRD act as strategic partners for Naturkraft in terms of analyses, insights and experience development.
The work is based on the research-based development tool eXDB© (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.
Method
With the help of eXDB©, we have created a complete experience design that meticulously describes the customer journey from home, through the visit to Naturkraft and back home again.
The use of the experience design gives Naturkraft an awareness of the stimuli that give guests impressions that stick, are remembered and spread on social media. The right stimuli at the right time means guests remember Naturkraft for something positive.
Impact
In search of insights?
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Terje Vammen
Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060
