Test of new seating design for Brussels Airport

Insights into passengers’ seating preferences around gates at Brussels Airport (BRU).

Background

Silverlining Research has in January 2024 carried out a survey for Brussels Airport (BRU) with the purpose of testing three different new designs of seating around specific gates.

The purpose of the survey was to gain passengers’ feedback on which of the 3 seating designs was the most appealing, comfortable, and best fit with BRU.

Method

600 interviews were conducted with 200 interviews on each design. The results were reported in PowerPoint and presented for BRU with recommendations on which design to move forward with.

Impact

Improving the customer experience is a strategically important topic for BRU. This survey has provided BRU with clear insights into customer preferences, thus offering a better basis for decision-making.

In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Kristian Budolfsen

Director & Partner
Silverlining Research
E-mail: kb@silverliningresearch.com
Mobile: +45 614 614 66

Line Christensen

Senior Manager
Silverlining Research
E-mail: lc@silverliningresearch.com
Mobile: +45 2625 2113

Discover more cases

Aviation & Mobility

Measurement of the Potential of a New Wellness Facility at Singapore Changi Airport

Singapore Changi Airport (CAG) have asked Silverlining Research to carry out a survey among travellers at Changi Airport to get insights into passengers’ attitudes, preferences and assess the level of interest in the potential additional of a wellness facility within Changi Airport Terminal 1.

Aviation & Mobility

Measurement of Campaign Effectiveness

Singapore Changi Airport have asked Silverlining Research to carry out a survey among Chinese travellers to understand the effectiveness of their Labour Day Campaign which ran from April 25th to May 26th. 2024.

Aviation & Mobility

Groundhandling Survey for Billund Airport

Silverlining Research has carried out a survey in 2019, 2022, and 2023 for Billund Airport (BLL) to measure the service level of BLL Groundhandling services.