The Ocean Race Stopover Aarhus 2023
Insight into the impact, participation, awareness, and attitudes towards The Ocean Race Aarhus 2023, both before, during, and after the event.
Background
In connection with The Ocean Race Stop-over Aarhus 2023, Silverlining Research conducted a series of analyses for Aarhus Events. These analyses were carried out as part of a larger research design, measuring the impact, participation, awareness, attitudes, etc., related to The Ocean Race Stop-over Aarhus before, during, and after the event.
Method
The pre- and post-test of the event was conducted through panel surveys of residents in and around Aarhus. These analyses mapped people’s awareness, attitudes, and participation before and after the event to assess how respondents’ expected and actual behaviors aligned. Furthermore, the pre-test was used as part of the event’s marketing and communication strategy by Aarhus Events.
The analysis during the event was conducted through face-to-face interviews, where Silverlining’s interviewers inquired about people’s behaviors, spending, and attitudes towards sustainability. Additionally, the analysis was used as part of an economic impact analysis, which documented a direct positive impact on tourism economics from The Ocean Race Stop-over Aarhus 2023.
Finally, a contingent valuation analysis revealed the willingness of aarhus residents to contribute to similar events.
Impact
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Terje Vammen
Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060
