Cases
We believe the most effective way to showcase our work is by sharing examples of the projects we've undertaken for our clients. Below, we've sampled a selection of client cases that span various expertise areas and approaches.
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Strategic Market Analysis of German Tourists for Zealand and the Islands
In the first half of 2024, Silverlining Research conducted a comprehensive study of the German tourist market for Zealand and the Islands on behalf of Strategic Market Alliance – Zealand (SMA-Z) to prepare for the upcoming Fehmarn connection, which is expected to attract more German tourists to the area.
The Value of Culture for the 6-City Collaboration 2024
The municipalities in the 6-city collaboration, which includes Copenhagen, Aarhus, Odense, Aalborg, Esbjerg, and Randers, have entered into a partnership with Silverlining Research to estimate the overall value of the culture and leisure sector for both citizens and society.
Measurement of the Potential of a New Wellness Facility at Singapore Changi Airport
Singapore Changi Airport (CAG) have asked Silverlining Research to carry out a survey among travellers at Changi Airport to get insights into passengers’ attitudes, preferences and assess the level of interest in the potential additional of a wellness facility within Changi Airport Terminal 1.
Alcohol Products in Denmark and Norway
In the spring of 2024, Silverlining Research was contacted by Kuudes to assist with their project in order to learn more about Scandinavian drinking habits and views on different product categories within the market for alcoholic and non-alcoholic drinks.
Mapping of Customer Journey for Kattegatcentret
With the aim of gaining more insight into its guests, their preferences, and experiences, Silverlining Research conducted mapping and guest journey measurements for Kattegatcentret from 2020 to 2024.
Measurement of Campaign Effectiveness
Singapore Changi Airport have asked Silverlining Research to carry out a survey among Chinese travellers to understand the effectiveness of their Labour Day Campaign which ran from April 25th to May 26th. 2024.
Study of Tourist Information Services in Sønderborg Municipality
Silverlining Research has conducted a study during the summer of 2024 on the tourist services in Sønderborg Municipality, which is managed daily by VisitSønderborg. The municipality has ambitious goals of becoming Denmark’s 5th largest tourist destination, measured by overnight stays.
Attitudes Towards Immigration in Denmark
Since the refugee crisis in 2015, the issue of immigration has become a hot topic both in the media and among citizens, but especially in the world of research.
Audience Evaluation of ‘ANBRAGT’ for Teater Svalegangen and Børns Vilkår
In the spring of 2024, Teatret Svalegangen and Børns Vilkår are collaborating to bring attention to the area of child placement, as former foster children stand out in the statistics. The goal is to break down taboos and create understanding of life in foster care.
Recruitment for in-depth interviews regarding the purchase of electric cars
Norlys wants to make it easier for Danes to replace their gasoline or diesel car with an electric alternative as part of the climate change mitigation. They have thus created a large online universe of inspiration for those who are considering buying an electric car.
Insightful Evaluation Enhances Abu Dhabi Shopping Seasons
Silverlining Research and Omnibus Marketing Research have completed evaluations for several shopping seasons in Abu Dhabi with the aim of gaining deeper insights into the success of marketing efforts, shopper satisfaction, and shopping behavior among the participants.
Groundhandling Survey for Billund Airport
Silverlining Research has carried out a survey in 2019, 2022, and 2023 for Billund Airport (BLL) to measure the service level of BLL Groundhandling services.
Test of new seating design for Brussels Airport
Silverlining Research has in January 2024 carried out a survey for Brussels Airport (BRU) with the purpose of testing three different new designs of seating around specific gates.
Moesgaard Museum – Potential and Target Group Analysis for a New Experience Center in Aarhus
MOMU is planning to establish a new experience center placed in the center of Aarhus, based on a large and updated Viking narrative “The World of the Vikings“.
Evaluation of Syddjurs Municipality’s Business Unit 2023-2025
Syddjurs Municipality aims to increase business attractiveness and make the municipality a better place to conduct business. To achieve this goal, Syddjurs Municipality established a dedicated Business Unit, which serves as an advisory link between the Municipality and the local business community.
Evaluation of the business climate in The Municipality of Aarhus
Silverlining Research performed a business climate survey for Aarhus Municipality in December 2023. For several years, Aarhus Municipality has conducted a series of measurements to gauge the pulse of the local business community. These measurements aim to shed light on businesses’ experiences and attitudes towards Aarhus Municipality’s business policy efforts and gather information about businesses’ own efforts and other business-related facts.
FLEXA Awareness Analysis in Collaboration with Creative ZOO
Silverlining Research and Creative ZOO conducted a study on the Danish children’s furniture market on behalf of FLEXA.
New Initiatives to Improve Passenger Experience at Berlin Brandenburg Airport
From January 2023, Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Berlin Airport (FBB).
Study of student’s experiences with student life in Aarhus Municipality
Silverlining Research conducted a survey of Aarhus as a university city for Aarhus Municipality.
Qualitative evaluation of StartVækst Aarhus – Local Business Support
Silverlining Research conducted a qualitative evaluation of user experiences with StartVækst Aarhus.
Satisfaction and Experiences with using the libraries and citizen services in Aarhus Municipality
Silverlining Research conducted a survey regarding satisfaction and the experience of the services offered by the Libraries and Citizen Services in Aarhus Municipality.
The Ocean Race Stopover Aarhus 2023
In connection with The Ocean Race Stop-over Aarhus 2023, Silverlining Research conducted a series of analyses for Aarhus Events.
Assessment of Business Tourism
Silverlining Research and Kvistgaard+HIRD conducted an evaluation of the business tourism project ERVITU for VisitAarhus.
Positioning Analysis of current and potential guests for Musikhuset Aarhus
Silverlining Research conducted a positioning analysis for Musikhuset in Aarhus as part of their ongoing strategic process.
Music City Aarhus 2022 – The value of music for the citizens of Aarhus
Music City Aarhus 2022 was an event devoted to celebrating music for an entire year through various concerts and music happenings.
Exploring the process of attaining financial and non-financial sponsorships for ILMI museum of science in Riyadh
Silverlining Research and Omnibus Marketing Research and Consultancies have completed research on the process of acquiring sponsorships for ILMI, the soon-to-be new and exciting science and technology museum in Riyadh.
Market analysis for Folkeuniversitetet in Aarhus and Emdrup
Silverlining Research conducted a market research for Folkeuniversitetet in Aarhus and Emdrup to gain insight into the opinions and experiences of their current participants, as well as to investigate potential guests’ awareness of Folkeuniversitetet’s offerings and image.
Exploring travel attitudes and expectations for the European Travel Commission
Silverlining Research has conducted a qualitative study on tourists and their travel attitudes and expectations in the aftermath of Covid-19.
Understanding the market for car sharing and car subscription in the UAE
Silverlining Research conducted a market insight study in the UAE on car subscription and car-sharing to better understand the UAE car-sharing market concerning consumer drivers, barriers, awareness, usage, etc.
Unlocking Actionable Insights: Empowering Dubai Airport’s Success
Silverlining Research has in cooperation with KPI Aviation Marketing Solutions and Omnibus the framework contract for collecting passenger insights at Dubai Airports.
Evaluation of the West Coast APP
Silverlining Research has carried out an evaluation of the WEST COAST app for the consortium consisting of VisitDenmark, Destination Northwest Coast, Destination North Sea, Destination Wadden Sea and Danish Coastal and Nature Tourism.
Study of visitors to the North Sea
Silverlining Research has carried out a study of visitors to the North Sea, regarding their preferences for consuming Danish culture.
Target group analysis for Danish Export Association
Silverlining Research conducted a target audience analysis for the Danish Export Association (DEA), in connection with DEA receiving funding for the Danish Export Academy project.
Enhancing the Traveler Experience: Discovering Passenger Insights at Copenhagen Airport
From June 2023, Silverlining Research has the contract for collecting passenger insights at Copenhagen Airport (CPH).
Passenger insights for Changi Airport
From February 2023, Silverlining Research has the contract for collecting passenger insights at Changi Airport (CAG).
Gaining a Deeper Understanding: Passenger Insights for Brussels Airport
Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Brussels Airport (BRU).
User satisfaction surveys among parents of children at Aarhus international school
Silverlining Research conducted a user satisfaction surveys among parents of children attending Aarhus International School, which is IB-certified.
Price sensitivity analysis among Aros’ target audience
Silverlining Research was asked to conduct a price sensitivity assessment, combining desk research with a survey, aimed at gauging price sensitivity within ARoS’ target audience in the south and mid-Jutland regions.
Cruise Tourism for Wonderful Copenhagen
Wonderful Copenhagen wanted to gain more information regarding cruise tourist’s knowledge of different cruise destinations, their travel behavior before Covid-19, their expectations for the future and the perception and reputation of different destinations.
Copenhagen as an Outdoor Destination
Experiences in the nature or the Danish coast have been the primarily reasons for Danes to spend their holiday in Denmark. However, the reasons to visit Copenhagen as a big city attraction have been different.
Evaluation of Maltfabrikken
Silverlining Research carried out an Evaluation of Maltfabrikken for Syddjurs Municipality. Syddjurs Municipality wanted a better insight in the societal value of Maltfabrikken for the area of Ebeltoft.
Knowledge and Brand Analysis for the Municipality of Skive
Skive Municipality would like to follow how the many development efforts and the communication about them affect the municipality’s brand and reputation over the coming years.
Customer and Stakeholder Analysis for Port of Frederikshavn
Silverlining Research carried out a customer and stakeholder analysis for the Port of Frederikshavn.
Insightful Revelations: Passenger Trends at Budapest Airport
Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Budapest Airport (BUD).
Passenger Insights for Abu Dhabi Airport
Silverlining Research has in cooperation with KPI Aviation Marketing Solutions and Omnibus the contract for collecting passenger insights at Abu Dhabi Airport.
Research on Sexism in the Cultural and Associational Life in Aarhus
Silverlining Research has researched the level and extent of sexism and sexual harassment in the cultural and association life of Aarhus Municipality, Culture and Citizen Service.
Study of Expats in Aarhus Municipality
Silverlining Research has conducted a survey of ex-pats in Aarhus on behalf of Aarhus Municipality. Aarhus Municipality has a desire to obtain precise knowledge about the international workforce in the region, i.e. foreign professionals – so-called ex-pats.
Passenger Insights for Phoenix Sky Harbor International Airport
From April 2021, Silverlining Research has in cooperation with KPI Aviation Marketing Solutions the contract for collecting passenger insights at Phoenix Sky Harbor Airport (PHX).
Naturkraft – Customer Insights and Product Development
Silverlining and Kvistgaard+HIRD act as strategic partners for Naturkraft concerning analysis, insights and product development.
The work is based on the research-based development tool eXDB © (eXperience Design Blueprint) and in-depth knowledge of Naturkraft’s future guests gathered in a number of personas.
Danish Coast- and Nature Tourism – a Study about Sustainability in Denmark and Germany
In collaboration with Kvistgaard + HIRD and Firstmove, Silverlining has, at the end of 2020 prepared an analysis of sustainability under covid-19 in Denmark and Germany for the Danish Coast and Nature Tourism.
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