Zeppelin Tønder – Get a Great Start
Insights into target groups, potential and pricing to serve as a basis for further planning and potential marketing efforts.
Background
Silverlining Research carried out a target group and price analysis for Tønder Municipality. Tønder Municipality is planning an upcoming experience and dissemination centre that will tell the story of the zeppelins based on the Toska Hall in Tønder, which includes the story of the world’s first aircraft attack on land from an aircraft carrier much more.
Method
As a central part of the business plan, it has been important for Tønder Municipality to have specific knowledge about the target groups and customer segments expected to visit the site. Silverlining Research has carried out a comprehensive population analysis in both Denmark and northern Germany to map and calculate the potential for visitors, including drivers and barriers for visiting.
Impact
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Terje Vammen
Senior Director & Partner
Silverlining Research
E-mail: tv@silverliningresearch.com
Mobile: +45 2986 1515
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
E-mail: bb@silverliningresearch.com
Mobile: +45 4019 2060
