A nationwide survey mapping awareness, brand perception, and reputation to support Nordjyllandsfonden’s strategic development.
The Private Sector
Nordjyllandsfonden’s Awareness, Brand, and Reputation 2026
Background
Silverlining Research has conducted a survey for Nordjyllandsfonden (formerly Spar Nord Fonden, which was the name during the survey’s execution) on awareness, brand associations and brand attitudes, as well as the foundation’s reputation.
The purpose is to obtain updated insights into the foundation’s position on selected parameters and to compare the results with previous measurements to assess the development.
The survey was conducted in February 2026.
Method
The data collection has been carried out among Danish panelists, with a total of 2,028 responses collected. The survey was conducted in such a way that the sample reflects the Danish population’s composition based on gender, age, and residence. The data has been weighted accordingly.
Results
The results show how the foundation has evolved across several key parameters, including the origin of awareness, the perception of the brand, and its reputation. These results contribute to the strategic work of further developing the foundation’s activities.
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Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
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