Culture & Attractions

Music City Aarhus 2022 – The value of music for the citizens of Aarhus

Insight into knowledge of and participation in music events in Aarhus and the importance of music for well-being in the city.

Background

Music City Aarhus 2022 was an event devoted to celebrating music for an entire year through various concerts and music happenings.

The event was made to celebrate and strengthen the identity of Aarhus as a music city and to please the citizens and music professionals living in Aarhus. Moreover, Music City Aarhus was to function as leverage to the music community in Aarhus and establish a music legacy from which Aarhus’ brand as a music city could be developed and expanded.

Method

To evaluate if the initiative succeeded with the outlined targets, Silverlining Research performed a quantitative analysis for Music City Aarhus 2022. The analysis was conducted by use of panel data in which the survey was distributed to citizens in Aarhus and the city’s surrounding municipalities.

Results

The analysis showcased the average music consumption in Aarhus, the citizens’ preferred music genres and platforms, awareness of and participation in the event, music’s value for the citizens’ well-being and perception of Aarhus city, and the social value of music.

The results of the analysis were later used in the reporting and the public communication about the effects of the events. The results were also used strategically in the planning and the execution of music events in Aarhus.

In search of insights?

Send us a message or give us a call – then we will figure out if we are a good match for your needs.

Terje Vammen

Senior Director & Partner
Silverlining Research

Bjarke Bøgeskov

Project Director & Partner
Silverlining Research

Discover more cases

Travel & Tourism

Danish Coast- and Nature Tourism – a Study about Sustainability in Denmark and Germany

Insights into Germans’ knowledge of Denmark as a holiday destination and the trends that are emerging for more sustainable holidays.

The Public Sector

Study of ex-pats in Aarhus Municipality

Insights into the characteristics of international migrants in Aarhus, including their preferences and experiences of living and working in the city.

Aviation & Mobility

Personas & Guest Segmentation in dubai airport

Privacy Overview
Silverlining Research

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.