Kattegatcentret aims to gain deeper insights into its guests, their preferences, and experiences. Therefore, Silverlining Research is developing an online reporting system that provides insights into the guest journey based on the guests’ responses to surveys.
Culture & Attractions
Mapping of Customer Journey for Kattegatcentret
Background
With the aim of gaining more insight into its guests, their preferences, and experiences, Silverlining Research conducted mapping and guest journey measurements for Kattegatcentret from 2020 to 2024.
The focus has been on the guests’ journey to Kattegatcentret, where we measured their experience at each step to identify specific actions that can be implemented. Kattegatcentret has also wanted to learn more about the guests and their preferences and experiences by obtaining feedback and evaluations of how their visit to Kattegatcentret was.
Method
The guests have been invited to complete a specially developed questionnaire, which is structured around the customer journey, from planning the visit, arrival, and experiencing the various activities to returning home and reflecting on the experience. Kattegatcentret has been able to continuously monitor the process through a user-friendly online reporting system, which has made it easy to track developments over time, filter by specific variables, and select data from a particular period.
Results
With data-driven knowledge and insights, Kattegatcentret is ready to welcome more happy guests for many years to come.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
Travel & Tourism
Study of Tourist Information Services in Sønderborg Municipality
Sønderborg Municipality aims to attract more tourists; therefore, Silverlining Research is investigating tourists’ preferences, behavior, and attitudes towards tourist information and services in the summer of 2024.
Travel & Tourism
Strategic Market Analysis of German Tourists for Zealand and the Islands
In the first half of 2024, Silverlining Research conducted a comprehensive study of the German tourist market for Zealand and the Islands on behalf of Strategic Market Alliance – Zealand (SMA-Z) to prepare for the upcoming Fehmarn connection, which is expected to attract more German tourists to the area.
Culture & Attractions
Positioning analysis of current and potential guests for Musikhuset Aarhus
Insights into guests’ experiences and opinions of Musikhuset Aarhus’ offerings and image, aimed at informing future development strategies.
