Kattegatcentret aims to gain deeper insights into its guests, their preferences, and experiences. Therefore, Silverlining Research is developing an online reporting system that provides insights into the guest journey based on the guests’ responses to surveys.
Culture & Attractions
Mapping of Customer Journey for Kattegatcentret
Background
With the aim of gaining more insight into its guests, their preferences, and experiences, Silverlining Research conducted mapping and guest journey measurements for Kattegatcentret from 2020 to 2024.
The focus has been on the guests’ journey to Kattegatcentret, where we measured their experience at each step to identify specific actions that can be implemented. Kattegatcentret has also wanted to learn more about the guests and their preferences and experiences by obtaining feedback and evaluations of how their visit to Kattegatcentret was.
Method
The guests have been invited to complete a specially developed questionnaire, which is structured around the customer journey, from planning the visit, arrival, and experiencing the various activities to returning home and reflecting on the experience. Kattegatcentret has been able to continuously monitor the process through a user-friendly online reporting system, which has made it easy to track developments over time, filter by specific variables, and select data from a particular period.
Results
With data-driven knowledge and insights, Kattegatcentret is ready to welcome more happy guests for many years to come.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
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