Insights into the behavioral changes of tourists as a result of the corona pandemic, with the ambition to strengthen the ability of tourist destinations to meet the needs of travelers.
Travel & Tourism
Exploring travel attitudes and expectations for the European Travel Commission
Background
In 2022, Silverlining Research conducted a qualitative analysis of tourists’ travel attitudes and expectations after Covid-19. The study, which took place in two rounds – spring and autumn – included in-depth interviews with travellers from seven different countries on three continents and a range of experts.
Method
The analysis included 76 in-depth interviews. The interviews were used to investigate changes in consumer behaviour as a result of the pandemic. This in order to identify persistent trends and transient phenomena, as well as to assess European tourism products and services during the pandemic.
Results
The findings have provided insights into gaps and opportunities in the tourism industry, as well as insights into consumer expectations for travel in Europe at the end of 2022 and in 2023. All with the aim of strengthening the ability of tourist destinations to meet the needs of travellers.
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Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
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