Silverlining Research will conduct in-depth interviews in Denmark and Norway in the spring of 2024 with the aim of investigating Scandinavian drinking habits.
The Private Sector
Alcohol Products in Denmark and Norway

Background
In the spring of 2024, Silverlining Research was contacted by Kuudes to assist with their project in order to learn more about Scandinavian drinking habits and views on different product categories within the market for alcoholic and non-alcoholic drinks.
In addition to resources and expertise in conducting in-depth interviews, we have assisted with knowledge of the existing market within the different product categories as well as in-depth prior knowledge of the target group’s attitudes and behaviour. This has made it possible to not only conduct, but also optimise the in-depth interviews to ensure the greatest possible benefit for Kuudes.
Method
In total, Silverlining’s experienced moderators conducted 16 computer-assisted semi-structured in-depth interviews, 8 in Denmark and 8 in Norway, among a representative sample of consumers between 18 and 45 years. In addition to transcriptions and translations of these interviews, detailed notes including quotes based on Kuudes’ objectives were provided.
Results
Silverlining Research has delivered insights, data and expertise to the full satisfaction of Kuudes, who with these insights have gained a solid foundation for their future work.
In search of insights?
Send us a message or give us a call – then we will figure out if we are a good match for your needs.
Terje Vammen
Senior Director & Partner
Silverlining Research
Silverlining Research
Bjarke Bøgeskov
Project Director & Partner
Silverlining Research
Silverlining Research
Discover more cases
The Public Sector
Research on Sexism in the Cultural and Associational Life in Aarhus
Insight into the extent of sexism in Aarhus’ cultural and organisational life and suggestions for initiatives to create safer environments.
Culture & Attractions
Positioning analysis of current and potential guests for Musikhuset Aarhus
Insights into guests’ experiences and opinions of Musikhuset Aarhus’ offerings and image, aimed at informing future development strategies.
Culture & Attractions
Moesgaard Museum – Potential and Target Group Analysis for a New Experience Center in Aarhus
Insight into the potential and target audience for “The World of the Vikings,” a new central experience center that is in the planning stages at Moesgaard Museum (MOMU).